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Insightful arilcte. I’m likewise a bit baffled that more B2B marketers haven’t jumped into social media in any meaningful way.I find it especially ironic that anyone would contend that “It’s too difficult to prove ROI with social media.” The majority of tweets out there are laden with URLs that are shortened using tools like tinyurl or bit.ly. Some of these services provide not only redirecting but also track clicks and provide analytics so you can see engagement in realtime (even in a re-tweet). Blogposts are also filled with re-direct enabled URLs. Social media is one of the most measurable of all marketing channels.Eventually marketing organizations want to tie this information into the rest of their marketing database so they will then upgrade from a bit.ly or tinyurl to a marketing automation solution to associate this data with other click-data, email-data, web-form data, etc.The premise that “It’s too difficult to prove ROI with social media.” has it partly right though. It’s hard to prove ROI on any marketing activity b/c you never know how much of the credit to assign to a given campaign or effort over another. However, social media ROI is more measurable than most other forms.Matthew QuinlanVP, Field OperationsLoopFuse, Inc.
Akhirnya diotsping juga tulisan ini, mba Emi Sama seperti pertama baca draft-nya, saya masih sedih baca endingnya, terutama karena tahu sejarahnya *off the record*
hihiihih….. apa yang off the record bede
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Dari beberapa tulisan lainnya yang saya baca, penulis ini tampaknya punya keinginan agar dirinya dianggap kurang lebih sebagai seorang fisosof.
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